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Conceptual development that is driven by a passion for the creative process

Every studio or designer has their own approach when it comes to responding to a client's brief. I am passionate about this stage of the design process and work in a flexible way that aligns to the ethos of the designer or studio.

“Do you run a studio which favours an oblique and abstract approach to conceptual design or is it more factually driven and derived from a deep analysis of the client brief?"

Whatever the method, the client's vision always sits at the heart of my approach to conceptual work. Understanding the lifestyle, passions and preferences that drive the client are central to the process that I follow, be that a collection of abstract images and descriptive words or a more defined mood board that includes specific colours, material finishes and indicative FF&E.

naturally inspired

Natural and abstract images maybe raw and visceral but the colours, textures and feelings that they inspire can directly capture the mood or narrative that the client wishes to convey. This conceptual board that I created for a residential project in a coastal location in Ireland includes tones and forms taken from the natural landscape as well as reflective surfaces and organic shapes indicative of the sense of space and calming ambience that that client wished to imbue within the property. I am constantly seeking to grow my image library and love the process of combining photography together to create a visual representation of mood, character and spirit of a space.

practically led

Where a more practical approach is required I can develop a mood board based on details uncovered through the client briefing process including images which the client has provided or expressed a preference for, elements of previous studio projects or images which simply convey the style and form that client desires. Through a curated collation of abstract FF&E images a narrative can be developed which can drive further conversations to determine the colour palette, materials and shapes that will form the foundation of detailed design development.

If you're looking for support on conceptual work or mood boards for a current or future project please get in touch - I'd be delighted to hear from you.


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